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  • Writer's pictureGhan Bavadiya

Melbourne SEO Company Recommends to Make The Website More Usable

Introduction


Before A user thinks about adding authority to the content in the website. User needs to make sure it works and functions well and meet the basic requirements set out by Google. User should know how to make Google Rank website.


It is all too common for people to go in all guns blazing as they get excited about the content. But if they miss a few of the small details, many things may go horribly wrong. Melbourne SEO Company makes the website more usable.


Website usability encompasses all the attributes in the website which makes it more user friendly. It was coined in the 20th century.


Some of the gains with Website Usability


Google and various search engines have completely revamped the way for rank websites. Now it doesn't work with having high-density keywords alone. Unlike before, now it depends on the quality of the user experience a website provides to the incoming online traffic.


Some of the factors for website Usability:

  • Click through rate(CTR). A CTR is calculated by dividing the number of clicks a website receives and the number of times that the site is displayed in the search list. A CTR should be high for any website. It reflects the user engagement.

  • Bounce rate. It refers to the rate at which users leave the website without any further investigation or interaction with the website. If the figure is high, it means the website design has some flaws which force users to “bounce off” the website shortly after landing.

  • Time on Website. A time of a website is a metric which reveals how much time a user spent on the website.


All these factors do not provide a clear picture of how the website works and performs but are important. If all the factors are viewed together, All these attributes give the website usability.


If the website design promotes user engagement and navigation, it may have more usability. A user should able to find web content engaging or it should not be gauged by bounce rate and time spent on the website.


A website with a low bounce rate with a lot of time spent on the website implies the site is performing well in terms of usability. Similarly, if the CTR is high, it means the user finds the content engaging to the queries and prefers your website to others.


Google keeps track of the metrics for each website and those which perform well on the criteria has a higher ranking. The website with poor CTR, high bounce rate and less time on a website reflects the poor side of the site’s usability Melbourne SEO company does for the user.


SEO conflicts with Usability


In most of the cases, SEO and website usability complement each other and certain SEO techniques could be counterproductive to the usability elements.


Some improvements in Search Engine Algorithms


The various search engines keeps working to improve the accuracy of the algorithms in the span of a year. Google has incorporated 890 changes in its algorithm to improve search accuracy. A Google panda update restricts the entry of dubious and poor quality websites into top research results. A Google hummingbird update takes into account the contextual meaning of the query rather than having an exact keyword matching.


All these improvements mean that search engines have made accurate and user-friendly searches possible. With more of SEO and voice searches been made, it is sure in the race between website usability and SEO, enhanced website usability is winning. Most of the Melbourne SEO Company like PlatinumSEO does make the website usable.

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